🤖 AI in Finance

90% of Top Credit Unions Cling to SMB Loyalty Via Digital Payments—But for How Long?

Ninety percent of the nation's top credit unions report winning small business loyalty through digital payments. But SMBs aren't sold yet—they're just biding time.

Graph showing 90% of top credit unions retaining SMB loyalty via digital payments tools

⚡ Key Takeaways

  • 90% of top credit unions attribute SMB loyalty to digital payments tools like RTP and Zelle Business. 𝕏
  • SMBs are restless due to slow legacy payments but sticking around—for now—thanks to CU upgrades. 𝕏
  • Long-term win requires open APIs and scalability, or fintechs will poach. 𝕏
James Kowalski
Written by

James Kowalski

Investigative tech reporter focused on AI ethics, regulation, and societal impact.

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Originally reported by PYMNTS

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